The Library
Research, structures, and case studies for creative professionals navigating the restructuring of the creative economy. The library grows every week. Membership is $12 per year.
The structures
that change your
economics.
35 deal structures. 70+ case studies. Decision checklists. Negotiation scripts. A research-backed library built for creative professionals who are done trading time for money — with new structures, case studies, and tools added every week.
Structures
35 deal structures — business models and compensation mechanisms — for creative professionals shifting from time-based to outcome-based value capture. Each includes templates, case studies, negotiation guidance, and decision checklists.
Positioning for higher fees through specialization and reputation. Value-based pricing vs. hourly.
STAGE 1Guaranteed monthly income with performance incentives. Combines security with upside potential.
STAGE 1Trading reduced fees for ownership in client companies. Building a portfolio of equity positions over time.
STAGE 2Charging premium rates for expertise and strategic judgment rather than hands-on execution.
STAGE 2Form a new legal entity with a partner, combining your creative assets with their operational resources for shared ownership and profit.
STAGE 3Co-develop products with established brands, earning revenue share or equity rather than flat licensing fees.
STAGE 3Worker-owned cooperatives where members collectively own the business, govern democratically, and share profits equitably.
STAGE 2Loosely organized collectives of independent creatives sharing resources, cross-referring work, and collaborating on larger projects.
STAGE 2Build a parent company owning 3–7 subsidiary businesses with distinct revenue models, creating enterprise value at 4–10x multiples.
STAGE 3Build 4–6 distinct revenue channels — each contributing 15–30% — to eliminate single-source dependency and create business resilience.
STAGE 2License your proven systems, methodology, and brand to others who operate independently — scaling through replication without direct operation.
STAGE 3Build infrastructure — tools, marketplaces, or platforms — that other creatives use, capturing value through fees, subscriptions, or transaction commissions.
STAGE 3Impose artificial budget, time, or scope constraints to force creative problem-solving while replacing guaranteed fees with profit participation.
STAGE 3Convert creative IP into institutional-grade financial instruments — selling bonds backed by future royalties to pension funds, endowments, and insurance companies.
STAGE 4Decentralize ownership and decision-making through token-based governance — community members vote on project direction and share revenue via smart contracts.
STAGE 3Build studios where AI handles execution while humans focus on strategy, curation, and taste — achieving 10x output at premium quality through technology leverage.
STAGE 3Everything you need
to use it.
$12 per year for the full library — every structure with the depth you need to actually negotiate, protect yourself, and capture value. New structures and case studies added weekly.
Case Studies
70+ case studies mapping how creative professionals structured deals, captured value, and built ownership — from independent musicians to billion-dollar holding companies. Each study documents the specific terms, the strategic reasoning, and the transferable lessons.
At 14, he was entering online photography contests from rural Ontario with a point-and-shoot. At 18, he made the Twilight movie poster. At 25, he embedded with Kurdish fighters on the ISIS frontline — five trips, self-funded. At 30, he moved from Brooklyn to Addis Ababa, Ethiopia, where he had been photographing indigenous cultures for over a decade. His WaterAid collaboration raised over 8 million pounds for clean water. The personal project is the engine that drives everything else.
How a fired bond trader with no photography training built a 30-million-person audience, five #1 bestsellers, and $20M+ raised for strangers — then spent everything he'd made to take over Grand Central Terminal.
Tyler, the Creator doesn't have a brand. Tyler, the Creator IS an ecosystem. Music feeds fashion. Fashion feeds the festival. The festival feeds discovery. Golf Wang generates tens of millions independently of the music. Camp Flog Gnaw is his owned festival, not a booking. Every vertical reinforces every other vertical — and the aesthetic ties it all together.
Every major label called after the Pharrell video went viral. She was 22 years old, fresh out of college, zero industry experience. She signed with Capitol Records — but not the way they wanted. She licenses her music to them through her own imprint, Debay Sounds. She owns her masters. The deal she negotiated at 22 will define the economics of her entire career. She knew what to ask for because she had spent a summer transcribing interviews with musicians who wished they had.
Real terms.
Real outcomes.
70+ case studies — and growing. Each one documents the actual deal structure, the strategic reasoning behind it, and the financial outcomes. Not theory. Not inspiration. The specific mechanics of how creative professionals captured value.
Building
The library is the foundation. What's coming next turns knowledge into action — tactical playbooks, interactive tools, competitive advantage research, and a community of creative professionals doing the work of restructuring their economics together.
Step-by-step playbooks for creatives, investors, and organizations. Stage-specific. Actionable within 90 days.
COMING Q2 2026Interactive checklists and calculators for evaluating deals, assessing career stage, and modeling compensation structures.
COMING Q2 2026Research on the advantages that compound — taste, network effects, switching costs, and other durable edges in creative work.
COMING Q3 2026A private space for creative professionals navigating the restructuring. Deal reviews, peer advisory, and structured accountability.
COMING Q3 2026Get In
Sequence
$12 per year. Every structure, case study, and framework — plus new content added weekly. The library grows. You grow with it.
“The structures library changed how I negotiate. I moved from hourly billing to a hybrid fee plus backend — and now I own a piece of what I build.”
“The Premium Service Model framework helped me restructure my pricing entirely. The negotiation scripts alone were worth the membership.”
“The case studies are what set this apart. Real deals, real structures. Reading how others negotiated product partnerships gave me the template to structure my own.”
“The most comprehensive resource I've found on creative deal structures. The holding company framework helped me rethink the architecture of my own business.”
In Sequence
The creative economy is restructuring. This book maps the forces reshaping creative value, provides 35 deal structures for capturing it, and lays out a four-stage progression from execution to ownership.
