01Archetype
The Unstructured Creative
Early-stage creative with no formal business entity. Income under $150K. Needs infrastructure foundations before anything else.
1Execution Excellence
$75K–$200K
- No formal business entity
- IP rights not documented
The Platform
Transform your portfolio of projects into a portfolio of assets. Understand the economic value of your creativity — value your assets, score any deal, map your progression, and get personalized strategic guidance built on 35 structures and 100+ case studies.
[01] PORTFOLIO
Value your creative assets
Catalog your IP, revenue streams, and ownership positions in one view. Understand what you own, what it's worth, and how your portfolio of assets is compounding — or where the gaps are. AI-powered valuations and leverage scenarios.
- IP and ownership position tracking
- Revenue stream cataloging
- AI-powered portfolio valuation
- Gap analysis and opportunity identification
[02] DEAL EVALUATOR
Analyze and score any deal
Multi-dimensional assessment across financial terms, risk exposure, leverage position, and alignment with your career stage. Get a structured verdict with specific recommendations before you sign.
- Financial terms analysis and benchmarking
- Risk and leverage scoring
- Red flag detection and protective clauses
- Stage-appropriate deal comparison
[03] ROADMAP
Map your position in the progression
Structured assessment across the four-stage progression from execution to ownership. Identifies your current stage, creative mode, and the specific structures most relevant to where you are and where you're heading.
- Four-stage progression mapping
- Creative mode identification
- Custom strategic roadmap
- Structure recommendations by stage
[04] AI ADVISOR
Personalized strategic guidance
A strategic advisor trained on your portfolio, 35 deal structures, and 100+ case studies. Ask about specific deal terms, negotiation strategies, or ownership transitions — and get answers specific to your creative work, your stage, and your assets. Not generic business advice.
- Guidance specific to your portfolio and stage
- Negotiation scripts and pushback language
- Career positioning and transition planning
- Structure-specific guidance with real examples
[CREATIVE IDENTITY]
Your Creative Identity
Creative Identity is how Sequence understands who you are as a working creative. A 10-minute guided flow asks about your discipline, creative mode, stage, and ambitions — and maps you to one of six archetypes.
- Roadmap — actions are weighted to your stage and archetype, not generic growth advice.
- Deal Evaluator — every verdict is scored against your misalignment flags.
- AI Advisor — context pre-loaded, no warm-up questions.
- Library — structures and case studies ranked by relevance to your profile.
02Archetype
The Established Practitioner Ready to Transition
Good income ($150K-$300K), infrastructure exists, but all income from execution/fees. Ready to price judgment separately.
2Judgment Positioning
$200K–$500K
- Judgment given away free
- Relationships not converted
03Archetype
The Maker Without Structure
Strong creative reputation, minimal business infrastructure. Often Stage 1 income but Stage 2-3 cultural influence.
2Judgment Positioning
$200K–$500K
- Talent without structure
- IP rights not documented
04Archetype
The Platform Builder
Stage 2-3, successful core business. Wants to build holding company / multi-venture structure.
3Ownership Accumulation
$500K–$2M+
- Demand exceeds capacity
- Single-entity overload
05Archetype
The Creative with Untapped Catalog
Owns work or catalog but isn't generating ongoing revenue from it. Stage varies widely (1-3).
2Judgment Positioning
$200K–$500K
- IP not monetized
- Catalog sits dormant
06Archetype
The High-Earner Without Ownership
Stage 2 (high-end) to 3. Significant income but no ownership positions. Structural gaps costing real money.
3Ownership Accumulation
$500K–$2M+
- Income exceeds entity structure
- Judgment given away free
07Archetype
The Capital Allocator
Stage 3.5–4. Revenue compounding, multiple assets in play. Shifting from operator to portfolio role — allocating capital, governance, and judgment rather than executing.
4Capital Formation
$2M+
- Governance fatigue across boards
- Allocation paralysis
08Archetype
The Creative Principal
Stage 3–4. Taste is the product across multiple ventures. Each division, label, or line depends on your creative direction — the leverage is your vision, replicated through systems and teams.
4Capital Formation
$2M+
- Bandwidth fragmented across ventures
- Taste dilution at scale
Building
The platform keeps expanding. Next up — a community of creative professionals doing the work of restructuring their economics together, and structured masterclasses on advanced deal strategies.
[COMMUNITY]Membership Community
A private space for creative professionals navigating the restructuring. Deal reviews, peer advisory, and structured accountability.
COMING Q3 2026[LEARNING]Masterclasses
Cohort-based deep dives on advanced deal structures, negotiation tactics, and ownership transitions. Small groups, real deals, expert facilitation.
COMING Q4 2026FULL ACCESS — $19/MOGet In
Get In
Sequence
Transform your portfolio of projects into a portfolio of assets. Value your creative work, score any deal before you sign, map your position in the progression, and get strategic guidance built on real creative economy data.
[01]Portfolio — value your creative assets
[02]Deal Evaluator — analyze and score any deal
[03]Roadmap — map your position in the progression
[04]AI Advisor — personalized strategic guidance
[05]35+ deal structures and 100+ case studies
[06]New content regularly — the platform keeps growing
“The structures library changed how I negotiate. I moved from hourly billing to a hybrid fee plus backend — and now I own a piece of what I build.”
“The Premium Service Model framework helped me restructure my pricing entirely. The negotiation scripts alone were worth the membership.”
“The case studies are what set this apart. Real deals, real structures. Reading how others negotiated product partnerships gave me the template to structure my own.”
“The most comprehensive resource I've found on creative deal structures. The holding company framework helped me rethink the architecture of my own business.”
