The Platform
AI-powered strategic tools and a research-backed library for creative professionals navigating deal structures, ownership transitions, and value capture — personalized guidance, deal analysis, career mapping, and asset tracking built on 35 structures and 70+ case studies.
Personalized strategic guidance
A conversational advisor grounded in 35 deal structures and 70+ case studies. Ask about specific deal terms, negotiation strategies, or ownership transitions — and get answers informed by real creative economy data, not generic business advice.
- Deal structure recommendations based on your stage
- Negotiation scripts and pushback language
- Career positioning and transition planning
- Structure-specific guidance with real examples
Score and analyze any deal
Multi-dimensional assessment across financial terms, risk exposure, leverage position, and alignment with your career stage. Get a structured verdict with specific recommendations before you sign.
- Financial terms analysis and benchmarking
- Risk and leverage scoring
- Red flag detection and protective clauses
- Stage-appropriate deal comparison
Map your position in the progression
Structured assessment across the four-stage progression from execution to ownership. Identifies your current stage, creative mode, and the specific structures most relevant to where you are and where you're heading.
- Four-stage progression mapping
- Creative mode identification
- Custom strategic roadmap
- Structure recommendations by stage
Track and value your creative assets
Catalog your IP, revenue streams, and ownership positions in one view. Understand what you own, what it's worth, and how your portfolio of assets is compounding — or where the gaps are.
- IP and ownership position tracking
- Revenue stream cataloging
- Portfolio valuation overview
- Gap analysis and opportunity identification
Two ways
to get in.
Start with the library for the research, structures, and case studies. Upgrade to Full Access when you're ready for AI-powered tools and personalized strategic guidance.
Full access to every structure, case study, and framework in the library.
GET STARTEDEverything in Library plus AI Strategic Advisor, Deal Evaluator, Career Assessment, and Asset Inventory.
GET FULL ACCESSThe Library
35 deal structures — business models and compensation mechanisms — for creative professionals shifting from time-based to outcome-based value capture. Each includes templates, case studies, negotiation guidance, and decision checklists.
Positioning for higher fees through specialization and reputation. Value-based pricing vs. hourly.
STAGE 1Guaranteed monthly income with performance incentives. Combines security with upside potential.
STAGE 1Trading reduced fees for ownership in client companies. Building a portfolio of equity positions over time.
STAGE 2Charging premium rates for expertise and strategic judgment rather than hands-on execution.
STAGE 2Form a new legal entity with a partner, combining your creative assets with their operational resources for shared ownership and profit.
STAGE 3Co-develop products with established brands, earning revenue share or equity rather than flat licensing fees.
STAGE 3Worker-owned cooperatives where members collectively own the business, govern democratically, and share profits equitably.
STAGE 2Loosely organized collectives of independent creatives sharing resources, cross-referring work, and collaborating on larger projects.
STAGE 2Build a parent company owning 3–7 subsidiary businesses with distinct revenue models, creating enterprise value at 4–10x multiples.
STAGE 3Build 4–6 distinct revenue channels — each contributing 15–30% — to eliminate single-source dependency and create business resilience.
STAGE 2License your proven systems, methodology, and brand to others who operate independently — scaling through replication without direct operation.
STAGE 3Build infrastructure — tools, marketplaces, or platforms — that other creatives use, capturing value through fees, subscriptions, or transaction commissions.
STAGE 3Impose artificial budget, time, or scope constraints to force creative problem-solving while replacing guaranteed fees with profit participation.
STAGE 3Convert creative IP into institutional-grade financial instruments — selling bonds backed by future royalties to pension funds, endowments, and insurance companies.
STAGE 4Decentralize ownership and decision-making through token-based governance — community members vote on project direction and share revenue via smart contracts.
STAGE 3Build studios where AI handles execution while humans focus on strategy, curation, and taste — achieving 10x output at premium quality through technology leverage.
STAGE 3Everything you need
to use it.
$12 per year for the full library — every structure with the depth you need to actually negotiate, protect yourself, and capture value. New structures and case studies added weekly.
Case Studies
70+ case studies mapping how creative professionals structured deals, captured value, and built ownership — from independent musicians to billion-dollar holding companies. Each study documents the specific terms, the strategic reasoning, and the transferable lessons.
Peter McKinnon spent a decade as a wedding photographer and videographer in Toronto — skilled, respected, and stuck. Then in 2017, at 31 years old, he started uploading YouTube videos about coffee, cameras, and editing. Within 18 months he had 3 million subscribers. Within four years, 6 million. He did not pivot from photography. He layered a media business on top of a craft career, then built product lines that generate revenue while he sleeps. The photography career made the content possible. The content made the product business possible. Each layer funded the next.
Tyler, the Creator doesn't have a brand. Tyler, the Creator IS an ecosystem. Music feeds fashion. Fashion feeds the festival. The festival feeds discovery. Golf Wang generates tens of millions independently of the music. Camp Flog Gnaw is his owned festival, not a booking. Every vertical reinforces every other vertical — and the aesthetic ties it all together.
He dropped out of high school at 15 in a small Austrian mountain village. His fallback was polishing silverware at a hotel. He never went back. He taught himself design at 16, opened a studio, moved to New York, designed Spotify's brand as it grew from 15M to 70M+ users — then quit because comfort made him anxious. Now he runs three self-funded products, NASA commissions him to brand their space missions, and his blog reached a million readers. Zero outside investors.
At 14, he was entering online photography contests from rural Ontario with a point-and-shoot. At 18, he made the Twilight movie poster. At 25, he embedded with Kurdish fighters on the ISIS frontline — five trips, self-funded. At 30, he moved from Brooklyn to Addis Ababa, Ethiopia, where he had been photographing indigenous cultures for over a decade. His WaterAid collaboration raised over 8 million pounds for clean water. The personal project is the engine that drives everything else.
Real terms.
Real outcomes.
70+ case studies — and growing. Each one documents the actual deal structure, the strategic reasoning behind it, and the financial outcomes. Not theory. Not inspiration. The specific mechanics of how creative professionals captured value.
Building
The platform keeps expanding. Next up — a community of creative professionals doing the work of restructuring their economics together, and structured masterclasses on advanced deal strategies.
A private space for creative professionals navigating the restructuring. Deal reviews, peer advisory, and structured accountability.
COMING Q3 2026Cohort-based deep dives on advanced deal structures, negotiation tactics, and ownership transitions. Small groups, real deals, expert facilitation.
COMING Q4 2026Get In
Sequence
An AI advisor that knows 35 deal structures by heart. Score any deal before you sign. Map your position in the progression. Track your creative assets as they compound. The full platform — strategic tools plus the entire library.
“The structures library changed how I negotiate. I moved from hourly billing to a hybrid fee plus backend — and now I own a piece of what I build.”
“The Premium Service Model framework helped me restructure my pricing entirely. The negotiation scripts alone were worth the membership.”
“The case studies are what set this apart. Real deals, real structures. Reading how others negotiated product partnerships gave me the template to structure my own.”
“The most comprehensive resource I've found on creative deal structures. The holding company framework helped me rethink the architecture of my own business.”
